{"id":3362,"date":"2021-05-01T23:51:50","date_gmt":"2021-05-01T23:51:50","guid":{"rendered":"https:\/\/wordpress-502921-2292315.cloudwaysapps.com\/?p=3362"},"modified":"2021-12-04T20:33:39","modified_gmt":"2021-12-04T19:33:39","slug":"video-branded-content","status":"publish","type":"post","link":"https:\/\/wordpress-502921-2292315.cloudwaysapps.com\/s\/ign-news\/raql6d_-tv7d7mcn16mtu5pqcmfrtdzexy10djdkn21jbje2bxr1nvbrcmfrtdzexy10djdkn21\/","title":{"rendered":"Video Branded Content"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p>Branded video is marketing content that\u2019s sponsored or created by a brand that \u2014 while sharing in the brand\u2019s values \u2014 does not directly advertise or promote the brand. It aims to monetize on positive association, rather than self-promotion. So, while branded video is not a traditional ad or marketing promo, it often shares the same end goal of driving audience action (typically in the form of sales).&nbsp;<\/p>\n\n\n\n<p>Need an example? Okay, think about \u201cThe Lego Movie.\u201d Technically this is a branded video \u2014&nbsp;albeit a multi-million dollar branded video (with not so subtle product placement), but still a branded video. Cookware brands that create recipe tutorials\u2026branded video. A productivity app that publishes video interviews with successful entrepreneurs\u2026branded video. An outdoor brand that sponsors enthusiasts or influencers to create and distribute video content supporting an active lifestyle\u2026you guessed it, branded video.&nbsp;<\/p>\n\n\n\n<p>There are many ways to do it, but one thing\u2019s for sure: brands that do it right will reap the rewards.&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Advantages of branded video content<\/h2>\n\n\n\n<p>With the growing popularity of digital video, brands must find fresh, effective ways to reach their customers. Branded video content helps businesses break through the noise and win the attention, loyalty, and (ahem) spend of prospective buyers. When done right, branded video offers the following advantages:&nbsp;<\/p>\n\n\n\n<ul><li><strong>Non-disruptive:<\/strong>&nbsp;By contributing to the experience, rather than disrupting it, brands are less likely to annoy viewers. Instead, they add value and contribute to the conversation, which is typically favored by audiences.<br><\/li><li><strong>Emotive:&nbsp;<\/strong>Many branded videos are narrative driven. They use storytelling to entertain, inform, or communicate a brand\u2019s values, which is an effective way for brands to build more authentic, memorable connections with their audiences.&nbsp;<br><\/li><li><strong>Engaging:<\/strong>&nbsp;With the staggering amount of content on the web, many consumers develop a blindness to it. However, marketers that create the kind of branded content their target audience wants \u2014&nbsp;be it funny, entertaining, or educational videos \u2014&nbsp;will hold viewers\u2019 attention and keep them coming back for more.&nbsp;&nbsp;<br><\/li><li><strong>Authentic:&nbsp;<\/strong>By swapping overly-salesy content for branded video, marketers are in a better position to show (not tell) customers that they are \u201cthe real deal.\u201d It\u2019s kind of like the secret password of marketing. It offers brands a way to prove that they are passionate and knowledgeable enough for the gatekeepers (aka: consumers) to let them in.&nbsp;<br><\/li><li><strong>Shareable:<\/strong>&nbsp;Outside of a Super Bowl ad or a particularly timely promotional video, people don\u2019t typically share videos where the brand \u2014&nbsp;not the content \u2014&nbsp;takes the spotlight. Branded videos flip the dynamic, giving viewers a reason to share a brand\u2019s content with their friends and colleagues.&nbsp;<br><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/wordpress-502921-2292315.cloudwaysapps.com\/wp-content\/uploads\/2021\/05\/2021-05-28_20-49-50-1-1024x466.jpg\" alt=\"video branded content\" class=\"wp-image-3745\"\/><figcaption>IN MY OPINION; IT IS DIFFICULT TO UNDERSTAND WHAT IS VIDEO BRANDED CONTENT AND WHAT IS PRODUCT OR BRAND PLACEMENT AND WHICH ARE THEIR DIFFERENCES.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Tips for creating branded video<\/h2>\n\n\n\n<p>The sight, sound, and motion of video gives it a winning advantage out of the gate. However, there\u2019s a lot that goes into creating branded videos that are&nbsp;<em>actually<\/em>&nbsp;effective. There\u2019s no template or magic formula (that would be too easy!), but brands can benefit from following a few tried-and-true best practices.&nbsp;<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Think about the audience first<\/h3>\n\n\n\n<p>Just like with any content creation,&nbsp;marketers need to first understand who they\u2019re talking to. Without a grasp on their audience\u2019s unique motivations, passions, needs, and wants, a brand will struggle to produce effective content. And, no matter how slick or inspiring the content, it will fall flat if it does not speak to the&nbsp;<em>right&nbsp;<\/em>people.&nbsp;<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Don&#8217;t be afraid to outsource<\/h3>\n\n\n\n<p>With a cell phone in nearly every pocket or purse and the growing acceptance of live and rough-cut video, \u201cproducing\u201d video content isn\u2019t nearly as difficult as it used to be. Even so, not every business has the resources or time to create branded videos in-house. For this reason, many brands sponsor existing content or turn to agencies, freelancers, publishers, and influencers to create content for them. No shame in this game!<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Plan for no audio<\/h3>\n\n\n\n<p>With around&nbsp;90% of video being consumed on mobile phones, it\u2019s easy to see why sound isn\u2019t always the default for viewers. In fact, the major social platforms have switched to automatically presenting videos with the sound muted as viewers scroll through their feed. If someone is watching a video in public or on the couch next to a friend, it\u2019s sometimes more polite to just enjoy the video sans sound. So while branded video can have audio, many brands make sure the message is delivered even if it can\u2019t be heard. They do this in many ways, like incorporating subtitles or leaning harder on visual storytelling where they just use sound as background or mood music.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stick with what you know<\/h3>\n\n\n\n<p>Creating branded content for the sake of it isn\u2019t going to get marketers anywhere. In other words, stay in your lane. Brands must produce content that aligns with their values and somehow relates to the products, services, and lifestyle they sell. Take Red Bull, the energy drink, for example. The brand has an entire digital channel \u2014&nbsp;Red Bull TV \u2014&nbsp; dedicated to branded videos about extreme sports. Now, wouldn\u2019t it feel less authentic if Red Bull started a content series about knitting? We think so.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Skip the CTA<\/h3>\n\n\n\n<p>For many marketers, it\u2019s hard to imagine producing video content&nbsp;<em>without<\/em>&nbsp;a call to action (CTA). However, in the case of branded videos, a CTA can disrupt an otherwise selfless and powerful piece of content. While most viewers understand that ultimately brands still want to sell or convince them of something, they still appreciate a break from the blatant push through the sales funnel. Instead, many brands opt for the subtlety of logo or product inclusion or&nbsp; \u201cbrought to you by\u201d messaging.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branded video is marketing content that\u2019s sponsored or created by a brand that \u2014 while sharing in the brand\u2019s values \u2014 does not directly advertise &#8230; <a title=\"Video Branded Content\" class=\"read-more\" href=\"https:\/\/wordpress-502921-2292315.cloudwaysapps.com\/s\/ign-news\/raql6d_-tv7d7mcn16mtu5pqcmfrtdzexy10djdkn21jbje2bxr1nvbrcmfrtdzexy10djdkn21\/\" aria-label=\"More on Video Branded Content\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":3746,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_generate-full-width-content":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video Branded Content -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordpress-502921-2292315.cloudwaysapps.com\/s\/ign-news\/raql6d_-tv7d7mcn16mtu5pqcmfrtdzexy10djdkn21jbje2bxr1nvbrcmfrtdzexy10djdkn21\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Branded Content -\" \/>\n<meta property=\"og:description\" content=\"Branded video is marketing content that\u2019s sponsored or created by a brand that \u2014 while sharing in the brand\u2019s values \u2014 does not directly advertise ... 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Unsere Werkzeuge und Ratschl\u00e4ge machen es leicht, Schulden fachm\u00e4nnisch zu tilgen und die besten Finanzprodukte und -dienstleistungen wie Kreditkarten und Versicherungen auszuw\u00e4hlen.\",\"url\":\"https:\/\/wordpress-502921-2292315.cloudwaysapps.com\/author\/hommes\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Video Branded Content -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wordpress-502921-2292315.cloudwaysapps.com\/s\/ign-news\/raql6d_-tv7d7mcn16mtu5pqcmfrtdzexy10djdkn21jbje2bxr1nvbrcmfrtdzexy10djdkn21\/","og_locale":"en_US","og_type":"article","og_title":"Video Branded Content -","og_description":"Branded video is marketing content that\u2019s sponsored or created by a brand that \u2014 while sharing in the brand\u2019s values \u2014 does not directly advertise ... 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